YOUR PERFECT CHOICE!
Prospective students whose first language is not the language in which the course is taught must provide evidence of language proficiency at the required level (CEFR).
This Bachelor’s degree programme will commence in the winter semester of 2025/26, subject to approval by the Senate.
Few things change as rapidly as the world of digital media and communication. Algorithms determine which messages reach us. We use apps to monitor our fitness and learn languages with the help of digital tools. If you want to convey powerful messages, call people to action, and promote products, you need digital media. Study the English-language Bachelor’s programme in Digital Media, Culture, and Communication DMC2 and become a globally deployable all-rounder!
Fact Box
Duration: 6 semesters
ECTS credits: 180
Programme type: Bachelor’s degree programme
Degree: Bachelor of Arts (BA)
Prerequisites: General university entrance qualification, knowledge of English B2
Special admission procedure: No
Language of instruction: English
ECTS credits: 180
Programme type: Bachelor’s degree programme
Degree: Bachelor of Arts (BA)
Prerequisites: General university entrance qualification, knowledge of English B2
Special admission procedure: No
Language of instruction: English
Contact
Student Guidance Service
E-mail: studieninfo [at] aau [dot] at
To ensure you are well equipped for everything that lies ahead in this exciting and inspiring industry, you need a strong foundation. You will get this with the scientific and theoretical basis of this degree programme.
You will gain a practical understanding of how digital media work. We will help you understand the underlying logic of platforms such as Instagram, TikTok and YouTube and how they operate. Together, we will investigate how key topics such as sustainability or health can lead to success in the competition for attention.
You will discover how companies and NGOs can leverage the advantages of digital media using strategic communication: by spreading content virally and using networks to amplify their messages. We all leave data trails when we navigate the digital space. This means that we increasingly need experts to interpret and analyse this data. Here, you will gain the skills you need.
Together, we ask ourselves: What is the significance of these digital forms of communication for the development of our society? And are things good as they are, for you and for us as a community and a democracy?
Admission, term dates & deadlines
You do not have to go through a special admission procedure to start the Bachelor‘s degree in Digital Media, Culture, and Communication DMC2 in Klagenfurt. Simply enrol and dive right in!
Admission to the degree programme must take place before the end of the general admission period (winter semester: 5 September | summer semester: 5 February). Late admission until 31 October (winter semester) or 31 March (summer semester) can only be granted in exceptional circumstances.
Prerequisites
To start the Bachelor’s degree programme in Digital Media, Culture, and Communication DMC2 in Klagenfurt, you have to meet the following conditions:
- General university entrance qualification (e.g. Matura)
- English language skills at level B2 (CEFR)
Admission to the Bachelor’s degree programme “Digital Media, Culture, and Communication DMC2” will be possible from the winter semester of 2025/26, subject to the approval of the Senate!
Programme structure
You can tailor your studies to your professional goals and needs.
The MAJOR (120 ECTS credits) introduces you to many of the most important topics in digital media and communication – from scientific methods and their applications to topics such as datafication, sustainability communication, online activism, and artificial intelligence.
The MINORS (60 ECTS credits in total) allow you to define your preferred specialisation. This gives you access to a wide range of Master’s programmes once you have completed your Bachelor’s degree.
For example, you can choose from the following minors:
- Social Transformations
- Management
- Worlds of English
- Teaching German as a Foreign and Second Language
- Digital Competences
- Encounters in English
- Gender Studies
- Intercultural/Transcultural Competences
- Sustainable Development and Energy (NhEE)
- Writing Studies
- Social Competence and Organizational Learning (SCOL)
- Transdisciplinary Peace Studies
Programme structure: a tabular overview
| MAJOR | ||
| Subject | Designation | ECTS credits |
| Basic track |
Introduction to DMC2 | 12 |
| Methods & Data Analysis I | 8 | |
| Platform Cultures & Data Ethics | 8 | |
| Applied Digital Media I | 8 | |
| Thematic Track Preview | 4 | |
| Advanced track |
Theory Building & Advanced Scientific Work | 8 |
| Methods & Data Analysis II | 8 | |
| Datafication & Data Economy | 8 | |
| Applied Digital Media II | 8 | |
| Media & Digitalization | 8 | |
| Thematic tracks | Choose from areas of specialisation such as “Sustainability & Digital Health,” “Digital Life & Participation” & “Viral Media Culture” | 32 |
| Bachelor’s thesis incl. seminar |
8 | |
| Total |
120 | |
| MINOR(S) |
| You can choose from many different MINORS, varying from 30 to 60 ECTS, for example: |
| Social Transformations (taught in English) |
| Worlds of English (taught in English) |
| Management (taught in English) |
| Encounters in English (taught in English) |
| Digital Competences (taught mostly in German, some English) |
| Gender Studies (taught mostly in German, some English) |
| Intercultural/Transcultural Competences (taught in German) |
| Sustainable Development and Energy (NhEE) (taught mostly in German, some English) |
| Writing Studies (taught in German) |
| Social Competence and Organizational Learning (SCOL) (taught in German) |
| Transdisciplinary Peace Studies (taught in German) |
Focused studies. Our core topics
- Methods, data analysis, datafication and data economy: Data is the oil of the 21st century. You will learn how to handle this raw material, understand how data-driven societies function by analysing data, interpreting it and using it to develop successful marketing and communication measures.
- Platform cultures & data ethics: What criteria do digital platforms like TikTok or YouTube use to distribute content? And what are the effects of these criteria on us as a society? Together, we will take a close look at online tools.
- Sustainability and health communication: We will teach you about the emergence of digital movements in the fields of sustainability and health and how they influence us.
- Viral media culture: We are all interconnected in digital media. If you have a message and you want to reach a lot of people, it needs to travel through the network. We will show you the tools for strategic communication and how to use algorithms and artificial intelligence to achieve your goals.
- Digital life and participation: Digitalisation affects all areas of our daily lives. Together, we will explore the effects of digitalisation on education, the world of work and our democracies.
Best prospects. Your professional opportunities
After completing the Bachelor’s degree programme in Digital Media, Culture, and Communication DMC² you will be equipped with the skills and knowledge to stay at the forefront of the rapidly evolving digital landscape, enabling you to tackle the most pressing issues and challenges shaping today’s society.
You can work in a wide range of professional fields, for example in the following areas: in journalism with a focus on digital media formats, in corporate communications, in (social media) marketing and advertising, in polling and opinion research. As a digital data specialist, there is strong demand for your skills and expertise in many different fields. Your career can take you anywhere in the world thanks to the programme‘s international focus and its emphasis on professional relevance.
Continuing your studies
Once you have completed the Bachelor’s degree programme in Digital Media, Culture, and Communication you can continue on to the following degree programmes either directly or by completing a few supplementary courses:
Looking for guidance and advice?
Are you interested in the Bachelor’s degree programme DMC2 and in need of some personal advice with no strings attached? Our student guidance service will be happy to advise you!
