A new study, which takes a close look at the acceptance of advertising for non-prescription medications, has recently been published as a comprehensive book publication. The investigation focused on the pharmaceutical markets in the USA, in Germany, Austria and Brazil.
Knowledge about oneself and how this influences one’s behaviour are well-established concepts from the fields of psychology and cognitive science. Over the past five years, an international team of researchers has studied how these concepts can be applied to computing systems, and the results have recently been published in a book.
Am 15. Juni 2016 eröffnete Dr. Martin Deutschmann (Technikon Forschungs- und Planungsgesellschaft mbH) die Vortragsreihe „Mathematik in der Praxis“, die gemeinsam von der Studienvertretung Technische Mathematik und unserem Institut (mit Dank an Romana Boiger!) organisiert wird.
Product placements in movies are omnipresent. But how do modern film technologies, particularly the 3D technology, influence the memory of brands placed in movies? A new study has revealed that only brands placed very prominently benefit from 3D as compared to 2D technology, while the memory of less prominent and more subtle placements tends to dwindle. In the case of 4D movies (3D enhanced with scent), the memory was weakest.
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