Customers who pay for their purchases by card are less likely to remember the precise amount paid

The transparency of spending money depends on the mode of payment used: cash, single-function cards that offer only a payment function, or multifunctional cards which may also include bonus programmes, user identification or other functions. A recent study has shown that the recall accuracy associated with the act of paying is lower for both card formats than it is for cash transactions.

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Judith Michael und Claudia Steinberger mit Best Paper Award beim ER Forum 2017 in Valencia ausgezeichnet

Die beiden Forscherinnen erhielten den Preis am 8. November 2017 für ihr Paper „Context Modeling for Active Assistance“.

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Pharmaceutical advertising can empower patients

Autumn is flu season and that means it is high season for pharmacies selling over-the-counter cold and flu remedies. Those who aren’t reminded by their own running noses, are sure to be alerted to these types of pharmaceutical drugs by advertisements and posters. A team of researchers has recently studied the extent to which pharmaceutical advertising supports the so-called self-empowerment of patients. The investigation focused on Brazil, the fastest-growing pharmaceutical drug market in the world.

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