Research on “Media Economics & Management” focuses on media markets, industries, and companies by paying particular attention to the media´s area of tension for being both an economic and cultural good. On the one hand, economic and management-related aspects of media (companies) and their activities, i.e., business models, strategies, financing, and marketing, are investigated. On the other hand, research deals with how external phenomena (e.g., digitization, convergence, crises, changes in user behavior) affect media markets and their main players. Current research topics include COVID-19’s impact on the media industry, media and change management, media credibility and trust, and goal-setting approach for public service media management.
Associated Researchers
- +43 463 2700 1822
- Sandra [dot] Diehl [at] aau [dot] at
Recent Publications
To view the recent publications, please follow this link.
Schulz-Tomancok, A., Woschnagg, F., (2024). Credibility at stake. A comparative analysis of different hate speech comments on journalistic credibility and support on climate protection measures. Cogent Social Sciences 10(1) (pp 1-19). http://dx.doi.org/10.1080/23311886.2024.2367092
Voci, D., Nölleke-Przybylski, P., (2024). Media economics research: Accessing and working with official and non-official statistics. De Gruyter Handbook of Media Economics, (pp 61-76) https://doi.org/10.1515/9783110793444-005
English, P., Horky, T., Nieland, J.-U., Seeger, C., (2024). Organizational gatekeeping in Australian sports journalism. A longitudinalstudy of three newspapers. Australian Jounalism Review 46(1). https://intellectdiscover.com/content/journals/ajr/browse
Chari, T., Horky, T., Nieland, J.-U., Seeger, C., Bigl, B., (2023). Sports in African Print Media: Quality Journalism or Toy Department? A Comparison of the South African Results from the 2011 and 2021 International Sports Press Survey. Asian Journal of Sport History & Culture (pp 286-306). http://dx.doi.org/10.1080/27690148.2023.2200752
Seeger, C., Horky, T., Nieland, J.-U., English, P., (2023). Social Media Publishing Strategies of German Newspapers: Content Analysis of Sports Reporting on Social Networks by German Newspapers—Results of the 2021 Social Media International Sports Press Survey. Journalism and Media 4(2), (pp 599-611). http://dx.doi.org/10.3390/journalmedia4020038
Nieland, J.-U., (2023). Kritik und die Folgen – Eine kommunikationswissenschaftliche Betrachtung der FIFA-Weltmeisterschaft 2022. Medienjournal, Print (pp 24-39).
Karmasin, M., (2023). Conceptualizing Media CSR C.mmunication: Responsible Contributions to the (Global) Public Sphere? CSR Communication in the Media. CSR, Sustainability, Ethics & Governance. Springer Link (pp 13-25). http://dx.doi.org/10.1007/978-3-031-18976-0_2
Regen, L., Karmasin, M., (2023). CSR in the News Media Industry in Times of the Climate Crisis: A Critical Reflection. CSR Communication in the Media. CSR, Sustainability, Ethics & Governance, Springer Link, (pp 109-121). http://dx.doi.org/10.1007/978-3-031-18976-0_9
Trommershausen, A., Karmasin, M., (2022). Corporate Social Responsibility in Media Companies, Handbook of Media and Communication Economics, Springer Link, (pp 1-30). http://dx.doi.org/10.1007/978-3-658-34048-3_54-2
Woschnagg, F., Kaltenbrunner, A., Karmasin, M., (2022). (Un)believable:The Perceived Credibility of Covid-19Information in Austria. Medienjournal 46(3), (pp 4-25). http://dx.doi.org/10.24989/medienjournal.v46i3.2194
Kaltenbrunner, A., Karmasin, M., Luef, S., Lugschitz, R., & Kraus, D. (Eds.). (2022). Der Journalismus-Report VII: Lokaljournalismus und Innovation. Wien: facultas.
Karmasin, M., Diehl, S., & Koinig, I. (2022) (Eds.). Media and Change Management. Cham: Springer.
Koinig, I., Karmasin, M., & Bausch, A. F. (2022). CSR as “Integrity Management” in the Media Industry: An Investigation of the Top Three Media Organisations from Germany, Austria and Switzerland: In M. Karmasin, S. Diehl, & I. Koinig (Hrsg.), Media and Change Management. Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility (pp. 311 – 330). Springer.
Koinig, I., Diehl, S., & Karmasin, M. (2022). Conclusion: The Need for an Agile Organization as Triggered by the COVID-19 Pandemic: In M. Karmasin, S. Diehl, & I. Koinig (Hrsg.), Media and Change Management. Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility (pp. 491 – 501). Springer.
Voci, D., & Karmasin, M. (2022). Cross-Border Media Management in a Digital Environment: Challenges and Lessons Learned for Change Management: In M. Karmasin, S. Diehl, & I. Koinig (Hrsg.), Media and Change Management. Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility (pp. 13 – 31). Springer.
Woschnagg, F., Kaltenbrunner, A., & Karmasin, M. (2022). (Un) believable: the perceived credibility of Covid-19 information in Austria. Medien Journal, 46(3), 4-25.
Woschnagg, F., Kaltenbrunner A., & Karmasin, M. (2022). Österreichischer Lokaljournalismus und die Corona-Pandemie. In A. Kaltenbrunner, S. Luef, R. Lugschitz, M. Karmasin, & D. Kraus (Hg.), Der Journalismus-Report VII. Lokaljournalismus und Innovation (116-136). Facultas.
Further relevant publications:
Diehl, S., & Karmasin, M. (Eds.). (2013). Media and convergence management. Berlin: Springer.
Voci, D., Karmasin, M., Nölleke-Przybylski, P., Altmeppen, K., Möller, J., & Rimscha, M. B. (2019). What is a media company today?: Rethinking theoretical and empirical definitions. Studies in Communication and Media – SCM, 8 (1), 29 – 52.
