Research on the topic of “Digital Media, Health & Well-Being” explores the impact of different forms of digital media usage on both individual and collective physical and mental health. This includes investigating the role of social media, smartphone apps, gaming, and other digital technologies on health outcomes such as body image, self-esteem & life-satisfaction, eating behaviors/intentions, and exercising. In addition, our research explores the potential benefits and drawbacks of using digital media for health communication campaigns, health education, promotion, and healthcare delivery. Organizational health and health promotion in the workplace present an additional focus.
Associated Researchers
- +43 463 2700 1822
- Sandra [dot] Diehl [at] aau [dot] at
Recent Publications
To view the recent publications, please follow this link.
Scheiber, R., Karmasin, M., Diehl, S., (2023). How Older Adults‘ Self-Assessed Critical Food/Media Literacy and Actual Knowledge Drift Apart When Evaluating Misleading Food Ads. Book of Abstracts European Conference on Health Communication (ECHC).
Scheiber, R., Karmasin, M., Diehl, S., (2023). Exploring the Dunning-Kruger Effect in Health Communication: How Perceived Food and Media Literacy and Actual Knowledge Drift Apart When Evaluating Misleading Food Advertising. Journal of Health Communication, 28(11), 707-727. https://doi.org/10.1080/10810730.2023.2258085
Mueller, S., Diehl, S., Terlutter, R., Taylor, C.R., & Mueller, B. (2023). Vulnerable Audiences’ Responses to Covid-19 Corporate Social Responsibility Advertising. In: Vignolles, A., Waiguny, M.K. (eds) Advances in Advertising Research (Vol. XII). European Advertising Academy. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-40429-1_16
Scheiber, R., Diehl, S., & Karmasin, M. (2023). Socio-cultural power of social media on orthorexia nervosa: An empirical investigation on the mediating role of thin-ideal and muscular internalization, appearance comparison, and body dissatisfaction. Appetite, 185, Article 106522. https://doi.org/10.1016/j.appet.2023.106522
Durau, J., Diehl, S., & Terlutter, R. (2022). Motivate me to exercise with you: The effects of social media fitness influencers on users’ intentions to engage in physical activity and the role of user gender. Digital Health, 8, https://doi.org/10.1177/20552076221102769
Koinig, I. (2022). Picturing Mental Health on Instagram: Insights from a Quantitative Study Using Different Content Formats: International Journal of Environmental Research and Public Health, 19(3).
Koinig, I., & Diehl, S. (2022). New Technologies and Organizational Health: How Changing Requirements of the Digital Workplace Compel Employers to Think About Workplace Health Promotion: In M. Karmasin, S. Diehl, & I. Koinig (Hrsg.), Media and Change Management. Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility (pp. 125 – 141). Springer.
Mueller, S., Diehl, S., Taylor, C. R., Terlutter, R., & Mueller, B. (2022). Do CSR ads with public health messages pertaining to COvID-19 actually help consumers, advertisers, and society? Insights from the United States and Germany. Journal of Current Issues & Research in Advertising, 43(4), 337-359. https://doi.org/10.1080/10641734.2022.2079025
Naderer, B., Peter, C., & Karsay, K. (2022). This picture does not portray reality: developing and testing a disclaimer for digitally enhanced pictures on social media appropriate for Austrian tweens and teens. Journal of Children & Media, 16(2), 149-167. https://doi.org/10.1080/17482798.2021.1938619
Scheiber, R., Diehl, S., & Karmasin, M. (2022). Analysing the Effects of Social Media Influencers’ Food-related Posts on Healthy Eating Intentions, Orthorectic Eating Tendencies, Product Attitudes, and Purchase Intentions. Medien Journal, 46(3), 47-64. https://doi.org/10.24989/medienjournal.v46i3.2193
