TEWI-Kolloquium: Business intelligence for knowledge generation at tourism destinations – A case from Sweden
Veranstaltungsort
E.2.42
Veranstalter
Fakultät für Technische Wissenschaften
Beschreibung
A knowledge infrastructure which has recently been implemented at the leading Swedish mountain tourism destination, Åre is presented. By applying a Business Intelligence approach, the Destination Management Information System Åre (DMIS-Åre) drives knowledge creation and application as a precondition for organizational learning at tourism destinations. After having introduced the development process of indicators measuring destination performance as well as customer behavior and experience, the presentation highlights core aspects of destination data warehousing and how DMIS-Åre can be used by tourism managers to gain new knowledge about customer-based destination processes, like “Web-Navigation”, “Booking” and “Feedback”, respectively.
Vortragende(r)
Univ.-Prof. Dr. Matthias Fuchs
Kontakt
Kerstin Smounig (kerstin [dot] smounig [at] aau [dot] at)
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