DEPARTMENT OF MARKETING AND INTERNATIONAL MANAGEMENT

Research

The Department of Marketing and International Management researches topics with high social relevance (e.g. Health Marketing, Corporate Social Responsibility, New Media). Research about the state of the art comprises not only the creation of a logically stringent theoretical foundation, but also the examination of scientific hypotheses on an empirical basis. Methodological expertise is of critical importance.

Research in the Department of Marketing and International Management contributes to the further development of the marketing discipline at the international level. The department has various cooperation projects with international researchers and institutions and continuously strives to develop further cooperation projects.

The main research areas of the Department of Marketing and International Management are:

Advertising, corporate communications and media
International communication
Consumer behaviour
Customer trust
Business ethics and corporate social responsibility
Health marketing
Customer and patient satisfaction
Gender-based marketing

A complete list of all research projects in the Department of Marketing and International Management can be found in the Research Documentation (FoDok).

European Advertising Academy (EAA)

The European Advertising Academy (EAA) is an international scientific community with researchers from the fields of advertising and communication. The aim of the EAA is to support scientific research about the topic advertising and communication and to promote scientific dialogue. Another aspiration of the EAA is to form a European counterpart to the American Academy of Advertising (AAA), with which it has close ties. Prof. Terlutter is a founding member and former president of the EAA. The formation of the EAA came about as a result of the development of an international scientific community of researchers from all over the world.

Each year, the EAA organises an international conference, the ICORIA (International Conference on Research in Advertising). Further information can be found here: www.icoria.org

Consumption & Behaviour research group

The Consumption and Behaviour research group is a cooperation project between numerous professors in the German-speaking world. The research group was founded by Prof. Werner Kroeber-Riel. Each year, the research group organises a research conference and is the publisher of a series of books, which, until 1996, were released by Physica-Verlag. Since 1997, the series of books has been published in the Gabler Edition Wissenschaft. Selected results from the research group are published in the series of books.

The following professors are members of the Consumption and Behaviour research group::

Prof. Dr. Gerold Behrens, Emeritus, Bergische Universität Wuppertal
Prof. Dr. Sigrid Bekmeier-Feuerhahn, Leuphana Universität Lüneburg
Prof. Dr. Yasemin Boztuğ, Georg-August-Universität Göttingen
Prof. Dr. Sandra Diehl, Alpen-Adria Universität Klagenfurt, Österreich
Prof. Dr. Franz-Rudolf Esch, European Business School Wiesbaden
Prof. Dr. Claas-Christian Germelmann, Universität Bayreuth
Prof. Dr. Andrea Gröppel-Klein, Universität des Saarlandes
Prof. Dr. Lutz Hildebrandt, Humboldt-Universität zu Berlin
Prof. Dr. Klaus-Peter Kaas, Emeritus, Goethe-Universität Frankfurt am Main
Prof. Dr. Daniel Klapper, Humboldt-Universität zu Berlin
Prof. Dr. Jörg Königstorfer, Technische Universität München
Prof. Dr. Tobias Langner, Bergische Universität Wuppertal
Prof. Dr. Bruno Neibecker, Universität Karlsruhe (TH)
Prof. Dr. Maria Neumaier, Rheinische Fachhochschule Köln
Prof. Dr. Marcel Paulssen, University of Geneva, Switzerland
Prof. Dr. Thorsten Posselt, Universität Leipzig
Prof. Dr. Dubravko Radic, Universität Leipzig
Prof. Dr. Christian Schade, Humboldt-Universität zu Berlin
Prof. Dr. Martina Steul-Fischer, Friedrich-Alexander-Universität Erlangen-Nürnberg
Prof. Dr. Dirk Temme, Bergische Universität Wuppertal
Prof. Dr. Ralf Terlutter, Alpen-Adria Universität Klagenfurt, Österreich
Prof. Dr. Volker Trommsdorff, Emeritus, Technische Universität Berlin
Prof. Dr. Peter Weinberg, Emeritus, Universität des Saarlandes