Administration
Tel.: +43 463 2700 4004
E-mail: manuela [dot] pirker [at] aau [dot] at
Room: S.2.26
Office hours
Monday-Thursday: 9 a.m. – 12 noon
The Department of Marketing and International Management focuses its research, teaching and practical activities on the market-oriented management of companies and the analysis of customer behaviour. The department is dedicated to delivering exceptional quality in the teaching it provides to students, its research and its cooperation projects with the business world. It takes an interdisciplinary approach to teaching and research and has a strong international focus.
The main research areas of the Department of Marketing and International Management are:
Main fields of study:
The department offers the main field of study ‘Marketing and International Management’. In the initial orientation period, the department is responsible for the marketing courses. The specialist field ‘Marketing and International Management’ deals with the principles of marketing as well as offering courses on consumer behaviour, international marketing and market research. The department runs centralised courses for the English-language International Management Master’s programme. Many of the department’s courses are taught in English.
Objectives:
The department aims to achieve an outstanding quality of teaching and research that measures up to international standards. Students in this specialist field will leave the university with a level of expertise and methodological knowledge in the field of marketing and international management that enables them to take on leadership tasks within companies. The department considers it a key objective to further the international character of the teaching and research at the Alpen-Adria-Universität Klagenfurt.
The same video game in 2D, 3D or virtual reality – How does technology impact game evaluation and brand placements?
Co-authors: Johanna Röttl and Ralf Terlutter
The open access paper is available here:
http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0200724
Ob jemand mit einem Kauf oder einer Dienstleistung zufrieden ist, hängt auch von seiner oder ihrer Persönlichkeit ab. Sonja Bidmon versucht, Erkenntnisse aus Psychologie und Marketing in ihrer Forschung zu vereinen.
