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Gütesiegel evalagZertifikat 2024: Vielfalt gestalten. Diversity Audit des StifterverbandsGütesiegel Betriebliche GesundheitsförderungSatisfaction Award 2023Satisfaction Award 2021EMAS SiegelGütezeichen hochschuleundfamilie Gütezeichen EqualitaThe Faculty of Management, Economics & Law at the University of Klagenfurt has been accredited by AACSB International.
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ABTEILUNG FÜR MARKETING
UND INTERNATIONALES MANAGEMENT

AAU1/...Department of Business Management2/Department of Marketing and International Management3/News

News

New publication from the Department of Marketing und International Management

The same video game in 2D, 3D or virtual reality – How does technology impact game evaluation and brand placements?

Co-authors:  Johanna Röttl and Ralf Terlutter

 

The open access paper is available here:
http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0200724

Read more →

https://www.aau.at/wp-content/uploads/2015/09/aau-logo-300x110-300x110without-background3-300x110.png 0 0 Andrea Ettinger https://www.aau.at/wp-content/uploads/2015/09/aau-logo-300x110-300x110without-background3-300x110.png Andrea Ettinger2018-08-31 10:27:242018-08-31 12:43:57New publication from the Department of Marketing und International Management
Kundenzufriedenheit | Foto: Sergii Figurnyi/Fotolia

Kundenzufriedenheit aus psychologischer Perspektive

Ob jemand mit einem Kauf oder einer Dienstleistung zufrieden ist, hängt auch von seiner oder ihrer Persönlichkeit ab. Sonja Bidmon versucht, Erkenntnisse aus Psychologie und Marketing in ihrer Forschung zu vereinen.

Read more →

https://www.aau.at/wp-content/uploads/2015/09/16-17_5-6_Kundenzufriedenheit_Sergii-Figurnyi-Fotolia.jpg 3342 2228 Katharina Tischler-Banfield https://www.aau.at/wp-content/uploads/2015/09/aau-logo-300x110-300x110without-background3-300x110.png Katharina Tischler-Banfield2015-10-26 17:08:582018-03-26 17:13:23Kundenzufriedenheit aus psychologischer Perspektive
Page 4 of 41234
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Gütesiegel evalagZertifikat 2024: Vielfalt gestalten. Diversity Audit des StifterverbandsGütesiegel Betriebliche GesundheitsförderungEMAS SiegelSatisfaction Award 2023Satisfaction Award 2021Gütezeichen hochschuleundfamilieGütezeichen EqualitaAACSB accredited

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