Ao.Univ.-Prof. Mag. Dr. Gernot Mödritscher
Appointments
Appointments on request by email (please use your edu address) at gernot [dot] moedritscher [at] aau [dot] at
Students should please use their edu mail address when sending requests. Due to the GDPR and other security reasons, messages from email services such as gmail or gmx will either be automatically deleted or not answered.
Master’s thesis topics
Current master’s thesis topics (subject to availability) are announced on this page.
- Business administration
- Business management
- Controlling
- Customer Value Management
- Digitalisierung im Controlling
- Digitalisierung von Geschäftsmodellen und Digitale Transformation
- Marketing
- Qualitatives Unternehmenswachstum
- Strategische Maßnahmen und Umsetzung
- Strategisches Management
- 01/2017 - 05/2019 IMPULS-Q - Impulse für nachhaltiges qualitatives Unternehmenswachstum in Kärnten
- 01/2000 - 12/2015 Kundenwertcontrolling (Customer Value Controlling)
- 10/2014 - 10/2017 Monitoring of Mentoring Energy
- 11/2011 - 11/2013 Planungsforschung 2012
Impuls Q
- 2015
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Gernot Mödritscher, Ursula Liebhart: Kooperation als Element innovativer Geschäftsmodelle. Marketingaspekte, Trauner Verlag + Buchservice GmbH, Linz, 2015, S. 175 - 192.
- 2014
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Gernot Mödritscher: Planung und Controlling in Österreich. Austrian Management Review, Rainer Hampp Verlag, 4, Mering, 2014, S. 89 - 96.
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Gernot Mödritscher, Friederike Wall: Der Schlüssel zur erfolgreichen Umsetzung der Strategie. Controlling & Management Review, 2014, S. 14 - 19.
- 2013
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F. Wall, G. Mödritscher, Gernot Mödritscher, Friederike Wall: Convergence and Controlling. Media and Convergence Management, Springer Verlag GmbH, Berlin, Heidelberg, New York, 2013, S. 73 - 86.
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Ursula Liebhart, Gernot Mödritscher: Widerstand und Innovation. Kreativität, Innovation und Entrepreneurship, Springer Verlag GmbH, Berlin, Heidelberg, New York, 2013, S. 321 - 336.
- 2012
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Friederike Wall, Gernot Mödritscher: Integrationsnotwendigkeiten im Controlling bei der Transformation zum Lösungsanbieter. Zeitschrift für betriebswirtschaftliche Forschung - Zfbf, 2012, S. 128 - 152.
- 2008
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G. Mödritscher, Gernot Mödritscher: Customer Value Controlling. Gabler Verlag/GWV-Fachverlage GmbH, Wiesbaden, 2008,
- 2007
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S. Grabner-Kraeuter, G. Moedritscher, M. Waiguny, W Mussnig, Sonja Grabner-Kräuter, Werner Mussnig, Gernot Mödritscher, Martin Waiguny: Performance Monitoring of CRM Initiatives. Proceedings of the 40th Annual Hawaii International Conference on System Sciences (HICSS'07), IEEE, Piscataway (NJ), 2007, S. 150 - 150.
- 2012
- Track "Adaptation of Management Control Systems in turbulent times" (EURAM 2012)
Rotterdam, 06.06.2012
- 2016
- THE ECONOMIC VALUE ADDED OF CUSTOMER RELATIONSHIPS – TOWARDS AN APPLICABLE APPROACH FOR CUSTOMER VALUATION
MAR 2016 - MANUFACTURING ACCOUNTING RESEARCH CONFERENCE
Lissabon, 16.06.2016 - Planning and Management Accouning in Practice
ACMAR 2016 Annual Conference for Management Accounting Research
Vallendar, 10.03.2016 - 2015
- Planning and Management Accounting in Austria – Lessons Learned and developments over the past 30 years
8TH CONFERENCE ON PERFORMANCE MEASUREMENT AND MANAGEMENT CONTROL
Nizza, 02.10.2015 - 2010
- CUSTOMER VALUATION - PITFALLS, LIMITATIONS AND RESEARCH POTENTIAL
6TH INTERDISCIPLINARY WORKSHOP ON INTANGIBLES, INTELLECTUAL CAPITAL & EXTRA-FINANCIAL INFORMATION
Catania/Sicily, 01.10.2010 - LIMITATIONS IN COMMON CUSTOMER VALUATION AND GUIDELINES TO FURTHER APPROACHES
MAR 2010 - INTERDISCIPLINARY RESEARCH IN COST, PROFITABILITY AND PERFORMANCE MANAGEMENT IN MANUFACTURING, LOGISTICS AND SERVICE OPERATIONS
Ghent/Belgium, 11.06.2010
Quicklinks
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Address
Universitätsstraße 65-67
9020 Klagenfurt am Wörthersee
Austria
+43 463 2700
uni [at] aau [dot] at
www.aau.at
Campus Plan