ICORIA 2024

From June 27 to June 29, 2024, researchers from various nations and disciplines came together in Thessaloniki, Greece at the 22nd International Conference on Research in Advertising (ICORIA 2024). This year’s theme was “Moving forward, looking back: advertising in the advent of AI”. The Department of Marketing and International Management was represented with two scientific contributions.

The first day started with a pre-conference workshop on “Avoiding deadly sins in journal submissions: advice from editors and leading experts”, followed by the Doctoral Colloquium, in which Anna Aschbacher and Katrin Lingenhel took part. The official start of the conference took place on the first evening during the Welcome Reception in a sky bar with a magnificent view of the sea.

The second day was packed with exciting sessions on a wide range of topics in the field of advertising research. Presentations covered topics such as influencers, healthcare communication, consumer behavior in various consumer markets, employee satisfaction, sustainability communication, and artificial intelligence. The grand finale of the day was the gala dinner in a restaurant by the sea, where the Best Paper Awards were also presented.

Both of the department’s ICORIA contributions took place on the last day of the conference. Sonja Bidmon and Katrin Lingenhel presented the results of an empirical study on “Fitspiration: The role of emotions in the influencing chain towards a healthier lifestyle”. Linda Jansen, external doctoral student at the department, presented the results of her dissertation project in her lecture on “How companies in controversial industries communicate about CSR”. Both Anna Aschbacher and Katrin Lingenhel gained their first moderation experience as session chairs at an international conference.

ICORIA 2024 ended with a boat trip at sunset.

Here you can find the complete scientific program of ICORIA 2024.