A new study, which takes a close look at the acceptance of advertising for non-prescription medications, has recently been published as a comprehensive book publication. The investigation focused on the pharmaceutical markets in the USA, in Germany, Austria and Brazil.
Knowledge about oneself and how this influences one’s behaviour are well-established concepts from the fields of psychology and cognitive science. Over the past five years, an international team of researchers has studied how these concepts can be applied to computing systems, and the results have recently been published in a book.
Product placements in movies are omnipresent. But how do modern film technologies, particularly the 3D technology, influence the memory of brands placed in movies? A new study has revealed that only brands placed very prominently benefit from 3D as compared to 2D technology, while the memory of less prominent and more subtle placements tends to dwindle. In the case of 4D movies (3D enhanced with scent), the memory was weakest.
A new book, which is published just in time for the 3rd ISA Forum of Sociology 2016 in Vienna, comprehensively presents the current state-of-the-art of the Vienna School of Social Ecology. The conceptual repertoire of Social Ecology is exemplified by a cornucopia of empirical studies presenting exciting new research.
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