The same video game in 2D, 3D or virtual reality – How does technology impact game evaluation and brand placements?
Co-authors: Johanna Röttl and Ralf Terlutter
The open access paper is available here:
http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0200724
Ob jemand mit einem Kauf oder einer Dienstleistung zufrieden ist, hängt auch von seiner oder ihrer Persönlichkeit ab. Sonja Bidmon versucht, Erkenntnisse aus Psychologie und Marketing in ihrer Forschung zu vereinen.
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