Sir Mag. Peter Felsbach, MAS, Head of Group Communications and Group Spokesman of voestalpine AG, gave a guest lecture on October 31st, 2024, on the topic of “voestalpine AG – Group Strategy & Communications.” The lecture, which was open to the university public, attracted great interest, particularly from students in the “International Marketing” and “Consumer Behaviour” courses, which was also reflected in the subsequent discussion.
From June 27 to June 29, 2024, researchers from various nations and disciplines came together in Thessaloniki, Greece at the 22nd International Conference on Research in Advertising (ICORIA 2024). This year’s theme was “Moving forward, looking back: advertising in the advent of AI”. The Department of Marketing and International Management was represented with two scientific contributions.
The 69th Annual International Communication Association (ICA) Conference took place from 24 – 28 May 2019 in Washington D.C., USA.
Ateesha Sethia’s decision to study in Klagenfurt was a thoughtful one. After all, the student of English and American Studies and International Management, has been to over 40 countries and lived in 6 countries before choosing to stay here. After growing up in a city of 15 million people, calling herself a “big-city-person”, she values Klagenfurt as a city that offers the best of both worlds – an abundance of nature and still, all the amenities of a big city.
