Sir Mag. Peter Felsbach, MAS, Head of Group Communications and Group Spokesman of voestalpine AG, gave a guest lecture on October 31st, 2024, on the topic of “voestalpine AG – Group Strategy & Communications.” The lecture, which was open to the university public, attracted great interest, particularly from students in the “International Marketing” and “Consumer Behaviour” courses, which was also reflected in the subsequent discussion.
From June 27 to June 29, 2024, researchers from various nations and disciplines came together in Thessaloniki, Greece at the 22nd International Conference on Research in Advertising (ICORIA 2024). This year’s theme was “Moving forward, looking back: advertising in the advent of AI”. The Department of Marketing and International Management was represented with two scientific contributions.
Economists endeavour to emulate the behaviour of actors in economic contexts in order to calculate the consequences. The difficulty is this: Many at times restrictive assumptions concerning the behaviour of actors do not reflect the real world. A new project funded by the Anniversary Fund of the OeNB (Oesterreichische Nationalbank) aims to get a better grasp on reality.
At the end of July 2018, the Global Marketing Conference 2018 took place in Tokyo, Japan’s lively capital.
The Department of Marketing and International Management, represented by Andrea Ettinger and Ralf Terlutter, presented current research in the area of Corporate Social Responsibility at this important international conference.
The title of the presentation of Andrea Ettinger, Sonja Grabner-Kräuter, Ralf Terlutter and their cooperation partner Shintaro Okazaki of King’s College London was: “Is “Greenhushing” indeed Desired by Hotel Guests? The Relationship between Corporate (CSR) Communication and Hotel Guests’ Intentions to Behave Unethically in the Context of Holiday Behavior and their Attitudes towards CSR Communication”.
