Heute werden Medieninhalte nur mehr selten von ausgebildeten JournalistInnen produziert, die von medienethischen Leitlinien geprägt sind. ad astra hat gemeinsam mit der Philosophin und Medienwissenschaftlerin Larissa Krainer einen Blick hinter die bunt leuchtende Fassade der Mediatisierung der Gesellschaft geworfen.
Der Schwerpunkt „Visuelle Kultur“ veranstaltet am 13. Jänner 2017 ganztägig einen Forschungstag, bei dem zahlreiche Vorträge und Workshops geboten werden. Den Abschluss des Tages bildet ein Kurzfilmfestival.
Manuela Hofer-McIntyre studied English and American Studies as well as Media and Communications at AAU. She now works as Academic Coordinator at the University of Wyoming in the USA. In this interview, she tells us why she likes her job, how she prepares students for the international job market and what still connects her to the AAU today. Read more →
Frauen als Zielgruppe für Kampagnen zur Männergesundheit: Sandra Diehl, Franzisca Weder und Isabell Koinig untersuchten Kommunikationskampagnen zu Männergesundheit, die sich an Frauen richten. Solche indirekten Kommunikationsstrategien nennt man „Crabwise Campaigns“. Warum Kommunikationsspezialisten zu solchen „Tricks“ greifen und für welche Art von Kampagnen diese Kommunikationsstrategie Sinn macht, untersuchten die Forscherinnen in einer qualitativen und quantitativen Studie.
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