Manuela Hofer-McIntyre studied English and American Studies as well as Media and Communications at AAU. She now works as Academic Coordinator at the University of Wyoming in the USA. In this interview, she tells us why she likes her job, how she prepares students for the international job market and what still connects her to the AAU today. Read more →
Frauen als Zielgruppe für Kampagnen zur Männergesundheit: Sandra Diehl, Franzisca Weder und Isabell Koinig untersuchten Kommunikationskampagnen zu Männergesundheit, die sich an Frauen richten. Solche indirekten Kommunikationsstrategien nennt man „Crabwise Campaigns“. Warum Kommunikationsspezialisten zu solchen „Tricks“ greifen und für welche Art von Kampagnen diese Kommunikationsstrategie Sinn macht, untersuchten die Forscherinnen in einer qualitativen und quantitativen Studie.
Für Menschen auf der Flucht sind Smartphones das wichtigste Überlebenshilfsmittel. Katja Kaufmann erforschte die konkreten Gründe.
Fulbright Visiting Professor Owen Mundy explores the differences between the data protection laws in the EU and in the USA, and examines how people deal with digital surveillance. In an interview with ad astra he tells us what apps like Facebook know about us and how he had a lasting impact on Instagram.
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