From Cape Town to Klagenfurt: In conversation with advertising photographer Daniel Waschnig

Daniel Waschnig originally comes from Cape Town in South Africa but has been living and working in Klagenfurt for 10 years. The advertising photographer holds a bachelor’s degree in Media and Communications and is currently studying for a master’s degree in Media and Convergence Management. He tells us how his studies helped him to turn his hobby into his profession, what it means to be an advertising photographer and what still connects him to the AAU today.

Media and Convergence Management: Ideally qualified for professional challenges!

Isabell Koinig is the programme director of the Master’s degree in Media and Convergence Management. Her research interests are broad and cover a spectrum that includes the science of advertising and market research, media economics, and international management. She spoke to us about interface management, nomophobia, and her personal approach to media studies.

Alpen-Adria Visiting Professorship 2019 – Welcome, Prof. Tanja Oblak Črnič, PhD

We are pleased to welcome Professor Tanja Oblak Črnič, PhD from the University of Ljubljana at the department of Media and Communications, as an Alpen-Adria Guest Professor of the Faculty of Humanities for the spring semester of 2019. Read more →

Pharmaceutical advertising can empower patients

Autumn is flu season and that means it is high season for pharmacies selling over-the-counter cold and flu remedies. Those who aren’t reminded by their own running noses, are sure to be alerted to these types of pharmaceutical drugs by advertisements and posters. A team of researchers has recently studied the extent to which pharmaceutical advertising supports the so-called self-empowerment of patients. The investigation focused on Brazil, the fastest-growing pharmaceutical drug market in the world.