News published by the Faculty of Humanities
A new study, which takes a close look at the acceptance of advertising for non-prescription medications, has recently been published as a comprehensive book publication. The investigation focused on the pharmaceutical markets in the USA, in Germany, Austria and Brazil.
Product placements in movies are omnipresent. But how do modern film technologies, particularly the 3D technology, influence the memory of brands placed in movies? A new study has revealed that only brands placed very prominently benefit from 3D as compared to 2D technology, while the memory of less prominent and more subtle placements tends to dwindle. In the case of 4D movies (3D enhanced with scent), the memory was weakest.
Gibt es ein harmonisches europäisches Kulturerbe, oder ist es nicht im Gegenteil so, dass die europäische Kultur durch ihre Konflikte und historischen Brüche gekennzeichnet ist? Ist es möglich, festgefahrene Fronten zu überwinden, um zu einer europäischen Imagination zu kommen, in der Differenzen und Widersprüche selbstverständlicher Teil des Gemeinsamen sind? ForscherInnen und Kulturschaffende in neun europäischen Ländern gehen dieser Frage in einem EU-Horizon-2020-Projekt nach. Anfang Mai treffen sie sich in Klagenfurt zu einer Auftaktveranstaltung.
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