Analysis and critical examination of images of popular culture: Visual Culture is a future topic

Today, visual media have a greater impact than ever before – they inspire, manipulate, generate emotions and spread faster than ever before. Visual skills are increasingly becoming a key qualification. Michaela Mak has chosen to study the master’s programme Visual Culture. In this interview, the art and culture enthusiast from Finkenstein tells us why she chose the programme and why Klagenfurt, in particular, is convincing.

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Moving to Klagenfurt to study: Two cities where you feel at home


The Upper Austrian Katharina Zarembach came to Klagenfurt via detours. Now she is enjoying the bachelor’s programme Media and Communications here. She has advice for you on how to choose the right place to study and how to start your studies in the best way.

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Health consumption on the Internet and consulting Doctor Google

Mediatisation has fundamentally transformed our interactions with medical professionals, our attitude to our own health, and our communication about health-related topics. In her research, Isabell Koinig deals with health communication. She addressed some of the phenomena which research has only taken up selectively, and whether she turns to Google herself when she feels a bit under the weather.

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Media and Convergence Management: Ideally qualified for professional challenges!

Isabell Koinig is the programme director of the Master’s degree in Media and Convergence Management. Her research interests are broad and cover a spectrum that includes the science of advertising and market research, media economics, and international management. She spoke to us about interface management, nomophobia, and her personal approach to media studies.

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