Ob jemand mit einem Kauf oder einer Dienstleistung zufrieden ist, hängt auch von seiner oder ihrer Persönlichkeit ab. Sonja Bidmon versucht, Erkenntnisse aus Psychologie und Marketing in ihrer Forschung zu vereinen.
Der zunehmende Verlust von Artenvielfalt und die Veränderungen unserer Ökosysteme rufen nach neuen Wegen, um diese Entwicklungen besser verstehen zu können. Das EU-Projekt „BACI“ macht das unter Zuhilfenahme von Weltraumdaten, erzählt Karlheinz Erb im Gespräch mit ad astra.
So genannte „Harte Probleme“ können vom Menschen effizienter gelöst werden als von Computern. Forscher versuchen nun, Aspekte menschlicher Problemlösungsstrategien auf die Maschinen zu übertragen.
Sarah Hüttepohl studied Media and Communications Science and Applied Business Administration at AAU and has been working since 2012 as an editor for the documentary series ‘Bergwelten’ (mountain worlds) and ‘Retroalpin’ (retro alpine) at Servus TV. Sarah is originally from the German city of Wuppertal, and is passionate about winter sports and the Alps. In an interview with ad astra, she explains how she turned her passion for ‘mountain film’ into a career.
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