Taking pride in the company: Employees regard those well who do good in an authentic way
In addition to flexibility and development prospects, activities that endeavour to promote the company’s corporate social responsibility (CSR) also play an important role when it comes to looking for a job, especially in the case of young people. Organisations that recognise their social responsibility, for example by supporting the environment or social causes, convey values that are highly relevant to many employees. A team of researchers recently investigated how employees’ perception of CSR programmes affects organisational pride.
