Eva Krallinger-Gruber, a native of Salzburg, studied Journalism and Communication Sciences at the University of Klagenfurt.
She has worked in large marketing offices in France, Belgium, America and Switzerland, among others. Today, she is her own boss and uses the online city magazine “Fräulein Floras Favourite Hangouts” to show what Salzburg has to offer. Along with her husband, she is the driving force behind the blog and is about to launch her own magazine. When we ask her whether her academic studies have helped her in her professional life today, she replies: “Absolutely. Maybe not so much in terms of the content, but certainly in the approach I take to acquiring knowledge and implementing projects. At university you can learn in a way unlike anywhere else: Don’t memorise passive data, but rather go out and find it.”
To all those who are just embarking on a course of study, she recommends, among other things: “Enjoy your time as a student! Once you leave university, you will never again have this much time for yourself.”